Head of Brand & Content

About the Role: Drive RELAI's digital presence and lead generation through social media, ads, and content. What you'll do: Manage Instagram, Facebook, and Google Ads campaigns Create content — posts, reels, and property highlight videos Coordinate with the sales team on campaign leads Work week: Mon–Sat · Sunday off Required Experience: Job Description Head of Brand & Content Compensation: ₹12 LPA fixed + ESOP (ESOP vests after 12 months) Location: Hyderabad or Bengaluru Mode: On-site (either office), 6 days/week Experience: 4–6 years Reports to: Founder & CEO ABOUT RELAI RELAI is India's first structured, data-backed property advisory platform for home buyers. We don't push sales. Every project is evaluated with our proprietary GRID score, and our advisors guide buyers from the first search to the final transaction, at zero cost to the buyer. We are live in Hyderabad, expanding in Bengaluru, and building the most trusted brand in Indian real estate. THE ROLE You will own RELAI's brand, content and organic growth engine end to end. Your job is to turn our data and our buyers' real stories into content people trust enough to act on, and to make that content bring in qualified leads. You will work directly with the founder, shape his public voice, build and lead a small marketing team, and decide when to bring in outside consultants or agencies. WHAT YOU'LL OWN • Brand building: voice, messaging and consistency across web, social, print and builder-facing material, in line with our brand guidelines • Content creation: weekly newsletter, locality pages, quarterly GRID report, buyer stories (including Telugu-English formats), and short and long video • Design: creative direction for all creatives, social posts, decks, landing pages and print; brief and review designers so everything stays on-brand • Founder voice: a system that turns the founder's voice notes into sharp posts and long-form pieces • Organic reach and lead gen: SEO, Google Business Profile, YouTube, LinkedIn, X and Instagram, WhatsApp and community groups, referrals, partnerships and events, all aimed at qualified leads • Digital and paid: work with the performance marketer on budgets, landing pages and cost per lead, so paid and organic support each other • Team building: hire, train and manage the marketing team (performance, video, design) as the budget grows • Consultants and agencies: decide where outside help (PR, SEO, design, paid) is worth the money; set scope, manage and measure ROI • Measurement: lead and cost reporting by channel, shared weekly with Sales and Growth BENGALURU LAUNCH You will plan and run the marketing for our Bengaluru launch: city-specific content, PR, community seeding and events. YOU ARE A FIT IF • You have 4–6 years in brand, content or growth marketing at a D2C, fintech, proptech, edtech or consumer-internet company • You have content and campaigns you personally built that drove measurable leads, not just reach • You know SEO, social and community-led growth, and can read a funnel • You write strongly in English; Telugu and/or Hindi is a big plus • You have worked with freelancers or agencies and know how to manage them • You have good judgment: you can say "no" to a campaign that looks good but doesn't serve the buyer NOT A FIT IF • You have mostly managed agencies without creating content or running campaigns yourself • You measure success in followers and impressions • You want a pure strategy role with no execution WHAT SUCCESS LOOKS LIKE • 90 days: brand and content audit done; newsletter and founder-content workflow live; clean handover with no drop in lead flow; leads tracked by channel • 6 months: measurable organic lead contribution and less dependence on paid; first GRID report published; Bengaluru content in market WHAT TO EXPECT We are a growing startup, not a large brand with a big team and a big budget. In this role you will: • Work lean: a focused team and budget, so you prioritise ruthlessly and do some hands-on work yourself • Build from zero: create systems and processes rather than inherit them • Move fast: a changing environment, with the founder closely involved • Earn trust, not shortcuts: buyers in this category are sceptical, and trust comes from consistency If you like owning outcomes, building from zero and seeing your work directly move the business, you will thrive here. If you prefer large teams, defined playbooks and big campaign budgets, this may not be the right fit, and that's okay. WHY RELAI • Direct access to the founder and real decision-making • A proprietary data asset (the GRID score) that most real estate brands simply don't have • Real ESOP, and room to grow into a larger marketing leadership role as RELAI scales • A rare chance to build a trust-first brand in a category known for the opposite Founder-Friendly Signals: • Values entrepreneurial mindset • Understands startup experience • Flexible work arrangements • Growth opportunities • Equity participation available • Leadership track • Autonomous work environment • Mentorship opportunities